Shops2Go's web-based ecommerce software provides you with all the tools to get your business trading online.

Features includes:

Integrated Marketing and Promotional Tools

Bulk Mail Wizard Allows you to send newsletters to all your customers, promoting new products or special offers.

Tell-A-Friend The tell-a-friend feature allows your online store to promote itself. Customers will click on a button within the online store and be prompted to enter a friend's e-mail address. An HTML e-mail will be sent to that friend with a description of that product and a picture. Also included will be a link that allows the customer to jump directly to that product in your online store.

Affiliate Marketing Shop2Go's software comes equipped with an affiliate module. Affiliates may sign up through this program and once approved, the merchant can track sales that are generated as a result of the affiliate's lead. Merchants can also set different commission levels for different affiliates and track payments to the affiliates.

Discount Coupons Discount Coupons can be a great way to retain existing customers or to attract new customers. Merchants can setup percentage off coupons and flat rate coupons. Coupons can be set for a specific number of uses or can expire after a certain date.

Product Review and Ratings Allow your customers to rate and review your products. Many customers like to see what others have said about the products they are thinking of purchasing. Enabling customers to write reviews of your products can increase consumer confidence which is proven to increase your conversion rate. All reviews and ratings can be moderated by the merchant.

Related Products The software automatically generates a list of related products for each item based on past sales to encourage customers to purchase complements thus increasing your revenue.

Banner Support Support for static and dynamic banners with full statistics.

A Friendlier Shopping Experience

Always on Screen Shopping Cart Online shoppers can always see what is in their cart as well as what the total purchase price is without having to load up a separate page. This increases the ease of use of this software.

Repeat Customer Recognition Returning customers will be greeted with a custom welcome message.

Customers Can View Order History When customers log into their account, they can view the progress or their past orders.

Choose from Multiple Store Front Templates Shops2Go understands that different businesses need different online store configurations to meet their brand identity. Multiple templates are available to accommodate this need. Within the different templates come various colour schemes that you may choose from so that you can achieve the "look and feel" that fits with your company's image.

A Simple And Speedy Checkout The shopping cart software was designed to make it as easy as possible for customers to find what they are looking for as well as to make the checkout process straightforward. It is impossible for someone to get lost in the check out process. Returning customers can login and checkout with just a couple of clicks of the mouse.

Customer Can Specify Multiple Ship To Locations Around the gift giving season, many customers want to place one order and yet ship items to multiple locations. Shop2Go's multiple ship to functionality allows this to happen.

Keyword and Advanced Searches Every ecommerce site needs searching capability. Shop2Go's solution provides both a keyword and advanced search. The keyword search will query every element of a product looking for a specific word and return all relevant matches. The advanced search allow the customer to get more specific and search for products based on multiple criteria such a product name and price.

Bread Crumb Navigation Similar to highly visited portals such as Yahoo, the Shop2Go storefront comes equipped with breadcrumb navigation. This navigation acts as a thread, keeping track of where a customers has been in a store and allowing him or her to easily go back to previously visited pages.

Bestseller List Generation The software automatically generates a global and per-category bestseller list based on all sales records.

eGift Vouchers For those customers who can't decide what to buy for a friend, you can offer them eGift Vouchers. These gift certificates act much like a gift card that one might buy at Marks & Spencer or HMV. If the lucky recipient does not use the full amount during one shopping session, he or she can return and use up the balance. These gift certificates are distributed electronically and can be tracked in the Admin Control Panel.

Customer Comments Your customers may have special needs or requests that they feel must be communicated to you prior to completing the order. With a Shops2Go hosted online store, customers have the option to contact you directly via an online form.

Multiple Payment Options One way to increase orders is to offer multiple payment options. While most customers will choose to pay by credit card, there are some that will opt to pay by a different means. You can configure your Shops2Go hosted store to also accept PayPal, C.O.D, or give its customers the option to be invoiced.

Multilingual Support The software is installed with English as the default language. Additional languages can be integrated effortlessly.

Multicurrency Support The software can support multiple currencies and has the capability of automatically updating the currency exchange rates.

Robust Reporting

Traffic Report The software tracks which products are viewed the most. It also displays a 'Who's Online' report to show how many customers are viewing your online store at any moment in time.

Search Term Report This report allows you to find out exactly what your customers are looking for. All search terms entered in the online store are stored in the database. You can view the most requested search terms and also suggest alternative spellings of terms, which may have been misspelled.

Order Report This report lists all purchased made on your store in order of the most recent first.

Customer Total Orders Report This report shows who the most loyal customers are and also displays how much each customers has spent at your store.

Affiliate Commission Report Who are the best affiliates? What are the best marketing channels? This report shows order totals and commissions, grouped by affiliate.

Efficient Order Processing

Multiple Shipping Modules The software includes shipping modules based on weight, price, and destination. Furthermore, free shipping can be set up based on amount and destination and disable certain shipping services based on a zone basis.

Tax Functionality Flexible tax implementation on a state and country basis. Set different tax rates for different products and charge tax on shipping on a per shipping service basis.

Packaging Slip Creation Shop2Go's Order Management System can dynamically create merchant branded packing slips. These packing slips display the contents of the package and any special comments that the merchant wishes to send to the customer.

Invoice Creation Shop2Go''s Order Management System can dynamically create merchant branded invoices. These invoices display the order line items with corresponding prices.

Automated Email Confirmation When a merchant marks an order as "Shipped" in the system, the customer is automatically sent an e-mail informing them that their order has been shipped. If a tracking number is entered, the customer will also receive this in the e-mail so that they may further track their shipment online.

Order Notification Emails Merchants can opt to receive a notification e-mail every time an order is placed. This e-mail will contain the full details of the order including products purchased and customer shipping information.

Simple Product Management

Inventory Tracking As products are ordered, Shop2Go's Inventory feature will decrement inventory levels for the relevant items. When levels reach a merchant defined level, the product status can change and the merchant is e-mailed a note informing them of the product level deficiency.

Copy Product Often Merchants have products that are very similar to one another. With the click of a button, such products can conveniently be added to the online store using the copy product feature.

Unlimited Attributes Consumer goods can often be complex. A product may come in different sizes, shapes, or colours. Because of this, Shops2Go allows merchants to create products with an unlimited number of attributes. Better yet each attribute (such as colour) can have an unlimited number of options (such as green, blue, red, etc). In addition, different attributes can be assigned different prices.

Support for Physical and Virtual Products Customers can purchase physical products which are shippable or purchase virtual items which are downloadable. An example of a virtual good may be a piece of software or an e-book.

Taxable/Non Taxable Products Shops2Go allows the merchant to define a product as either taxable or non-taxable and will calculate the total sales tax per order accordingly.

Unlimited Categories For the merchant selling hundreds to thousands of products, intuitive categorisation of the product line is a must. Shop2Go's software allows clients to have an unlimited product hierarchy. A merchant may have Categories, Sub Categories, Sub-Sub Categories and so on...there is no limit.

Assign Products to Multiple Categories Merchants should make their products as easy as possible to find. Often times this means putting one product in multiple categories. Shop2Go's software allows merchants to put a product in as many categories as it deems fit.

View Sales Per Product The merchant can view a report of the total product sales of any item in the store.

Upload Product Images Shop2Go's product manager allows merchants to easily upload product images with just a web browser. If you do not have the capability to size the image using graphics software, you can specify a width or height and have the HTML resize the image.

Multiple Discounting Techniques

Discount Coupons Discount Coupons can be a great way to retain existing customers or to attract new customers. Merchants can setup percentage off coupons and flat rate coupons. Coupons can be set for a specific number of uses or can expire after a certain date.

Percentage of Product Price You can set Special Offers for specific products on a percentage basis For example, a 20% discount.

Flat rate of Product Price You can set Special Offers for specific products on a flat rate of the product price. For example, a £5 discount.

Time Specific or Undefined Period The Special Offer can be set to run for a set time period or it can be undefined.

Reliability and Security

Password Protected Admin Pages Your Admin Control Panel is password protected so that only you have access to it.

Database Backup Merchants can easily backup and restore their store database using the online Admin Control Panel.

Secure Socket Layer Technology (SSL) Shops2Go uses the latest Secure Socket Layer (SSL) Technology. SSL can be provided for individual Merchant stores for an extra fee.

24/7 Internet Connection Monitoring Shops2Go hosts its software at a state-of-the-art Internet Data Centre. The facility is monitored 24/7 and has multiple backbone connections to ensure up time. Shops2Gol is guaranteed 100% uptime.

Secure Internet Data Centre Shops2Go hosts its software at a state-of-the-art Internet Data Centre. Access to the Internet Centre is limited to just a select group of company employees.